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ContentFree

Hook Generator Pack

Turn a rough idea into sharp hooks for shorts, posts, newsletters, and launch copy.

Runtime
8-12 minutes
Difficulty
Beginner
Format
Copy workflow

Example run

The artifact is the proof.

Tested 2026-07-12 · Claude (Fable 5)

Scenario: A freelance Shopify developer filming a Short about scope creep, with one lived detail: a $4,200 build that ballooned into 96 unpaid hours before a change-order clause fixed it.

Sample artifact

From the example run
PROOF #3 — "A $4,200 project ate 96 unpaid extra hours. The next 6 projects ate zero. Here's what changed." Specificity 5, tension 5, clarity 4, believability 5 — 19/20. Shorts rewrite: "One $4,200 build ate 96 unpaid hours. Six projects later: zero." First line after: "Every 'quick tweak' email used to become free work, because my contract never said who pays for extras."

Before

One draft hook — 'In this video I'll show you how to handle scope creep' — which scores 1 on specificity under the pack's rubric: dead on arrival.

After

20 scored hooks across four angles (totals 12-19), three survivors at 19/20, and a shorts-ready winner cut to 11 words with the payoff landing inside the first 2 seconds.

Run it like this

  1. 01Fill the four inputs — the proof point is load-bearing, so find a real number before anything else
  2. 02Write the transformation sentence; if the format won't fill, the idea isn't ready for hooks
  3. 03Paste the Prompt card with inputs filled, or work the four angle templates yourself — 5 hooks per angle
  4. 04Score all 20 against the anchors and kill anything with a 1 on specificity
  5. 05Run the top 5 through the spoken-voice checklist, then apply your platform's rules to pick the winner

What you leave with

Useful output, not another chat.

01

20 hook options across four angles, each scored 1-5

02

Anchored rubric with kill, keep, and regenerate rules

03

A spoken-voice rewrite pass with a banned-phrase checklist

Contents

The working parts.

Best for Creators, founders, and operators who need stronger openings quickly.

Hook angle templates
Anchored scoring rubric
Spoken-voice rewrite checklist
Platform rules
Paste-ready prompt card
Worked example run

Useful for

Shorts hooksLaunch postsNewsletter openings