Page & Positioning Teardown Pack
Tear down their page to find your wedge, then turn the same instrument on your own page and leave with five paste-ready fixes.
- Runtime
- 45-75 minutes per mode
- Difficulty
- Advanced
- Format
- Market strategy pack
Example run
The artifact is the proof.
Tested 2026-07-12 · Claude (Fable 5)
Scenario: Teardown of a $59/user/mo all-in-one bookkeeping practice-management SaaS, run for a solo founder whose only asset is a document-chasing bot already running on 12 of her own clients.
Sample artifact
From the example runTHE SHARPEST WEDGE YOU CAN CREDIBLY CLAIM — 'Your clients' missing bank statements, chased automatically — running in 15 minutes, no migration.' Evidence: their hero sells 'Run your entire bookkeeping practice in one place'; document collection appears only in the subhead; trial is card-gated and 5 clicks from landing to paying. Credibility test: (1) demo in 7 days — bot already runs on 12 live clients — PASS. (2) copying it means selling a standalone point tool against their all-in-one positioning — PASS. (3) customer's own words: 'I spend half my month-end just chasing clients for bank statements' — PASS. 7-day plan: Day 1-2, 90-second Loom of the bot chasing a real client + one-page landing. Day 3-5, 25 DMs in two bookkeeping communities + 15 emails. Success threshold: 8 replies naming the pain unprompted or 5 demo bookings. Kill criterion: under 3 replies and 0 bookings — next candidate axis is CTA strength.
Before
A hunch — 'they're the big all-in-one, maybe undercut on price' — no evidence captured, no scored axes, no test with a kill number.
After
A quote-backed 8-axis scorecard (pricing clarity 4/5 flagged no-attack; promise clarity, objection handling, CTA strength, and speed to aha all 2/5 with verbatim quotes), two EVIDENCE GAPs logged with where to close them, and one wedge that passed all three credibility questions — automated document chasing with no migration — tested by 25 DMs + 15 emails against an 8-reply threshold and a 3-reply kill criterion.
Run it like this
- 01Fill the four Inputs, including the one complaint your customer says in their own words
- 02Spend 20 minutes on Step 0 — copy the nine evidence items off the competitor's site, logging EVIDENCE GAP for anything you can't find
- 03Paste the master prompt, your inputs, your evidence block, and the method sections into Claude or ChatGPT
- 04Check every 2-or-lower score carries a verbatim quote, then keep only the wedge that passes all three credibility questions
- 05Run the 7-day plan with the success threshold and kill number you wrote before Day 1
What you leave with
Useful output, not another chat.
A defensible wedge with a numbered 7-day test plan
Exactly 5 paste-ready edits for your own page
Evidence-backed scorecards for both sides of the market
Contents
The working parts.
Best for Founders choosing a wedge before building — and fixing the page that has to back it.
Useful for